SERA HELSINKI

Sera Helsinki is proud to release four new Rugs in collaboration with leading Finnish female designers;  Anna Pirkola (Virta), Peeta Peltola (Vuoristo), Laura Seppänen (Nurja) and Mifuko's Minna Impiö and Mari Martikainen (Abeba).

All natural rugs are made of pure, untreated sheep's wool by knotting or weaving by hand.   Made ethically and with love.

SHOP THE NEW RUGS

MADE BY HAND

Finnish design, ethically and sustainably made rugs using only pure natural wool, with no chemicals or dyes. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure sheep wool. Each product is one of a kind and made by hand with love. As part of the journey a video clip is provided to of the on the loom and a signed thank you note from the artisans arrives with the rug.

NEW ARRIVALS

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SHOP THE STYLE:

WABI SABI

Wabi-sabi draws its inspiration from all things nature-related. It is inspired by the great outdoors while still being unassuming, simplistic, and minimalistic. One of the key features of wabi-sabi is asymmetry.

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SCANDINAVIAN CLASSICS

A guiding principle of Scandinavian design is to establish harmony with one’s environment and to create things made to last. It seeks to compliment the art of living well by promoting a simple home environment that is filled with quality items and enhances an unencumbered lifestyle and deepens our connection to nature.

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MINIMALIST

Clean lines, decluttered spaces and objects refined down to their purest forms, these Scandinavian designs are timeless and iconic pieces that will be cherished by any minimalist.

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WARM NORDIC

Our Scandinavian furniture, rugs, lighting and accessories bring good design and comfort to the home - we have put together a collection of items that we call warm nordic essentials. Our sheepskin, wool rugs, and warm drink collections will make your nesting time more enjoyable.

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WINTER ENTERTAINING

DRINKWARE & TABLETOP

Gathering with friends and family gives you an opportunity to use all the stylish pieces

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WINTER ENTERTAINING

COFFEE & TEA

We offer serving pieces and brewing pieces to make coffee and tea an everyday ritual worth repeating.

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