[{"id":423103496411,"handle":"knotted-rug-white-brown","updated_at":"2024-08-12T05:00:17-04:00","published_at":"2022-08-24T08:28:48-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Knotted Rug - White \u0026 Brown","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":209653203104,"handle":"knotted-rug-collection","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2020-08-01T14:58:41-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Knotted Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eKnotted carpets are made on a vertical loom, each thread tied around two warps and cut by hand. One square meter weighs five kilograms.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eThe rugs have a beautiful plush pile. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" data-mce-fragment=\"1\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2024-11-18T15:25:04-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaccording \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto \u003c\/span\u003ehundreds of years old Ethiopian traditions.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/studionordhaven.shop\/pages\/sera-helsinki-the-making\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eABOUT THE BRAND\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":423115063515,"handle":"by-size-10-large-samples","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T10:55:07-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Size - 10\" Large Samples","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423159333083,"handle":"rugs-by-size-5-x-8","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T19:50:10-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 5' x 8'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423114965211,"handle":"rugs-by-style-tufted-patterns","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T10:52:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Style - Raised Patterns","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":226821931168,"handle":"saaristo-collection","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2020-10-17T14:09:21-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Saaristo Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" id=\"comp-kaoojb0i\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLaine, Valli, Luoto, Palsta | Design: Anna Pirkola\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" id=\"comp-kaoojb0k1\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSaaristo is Finnish for 'archipelago', the collection was born from a love of the sea. Anna Pirkola, the designer, was influenced by the movement of the ocean which is always different, just as every rug is unique due to its hand made nature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnna Pirkola, is a Helsinki based stylist and product designer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2024-11-21T16:50:30-05:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2024-12-13T17:30:27-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/f87a21af-ad2c-4247-a30e-36b0f73d5857.filesusr.com\/ugd\/4c83a0_4b88d87728a3450faacc1887532dd09d.pdf\" title=\"Sera Helsinki 2023 Catalogue\"\u003ePDF CATALOGUE\u003c\/a\u003e\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"},{"column":"title","relation":"not_contains","condition":"custom"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2024-12-24T20:35:11-05:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"},{"id":434202312923,"handle":"wabi-sabi","updated_at":"2024-12-18T11:45:09-05:00","published_at":"2022-12-20T16:54:13-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Wabi Sabi","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWabi-sabi draws its inspiration from all things nature-related. It is inspired by the great outdoors while still being unassuming, simplistic, and minimalistic. One of the key features of wabi-sabi is \u003c\/span\u003easymmetry.","image":{"created_at":"2023-01-11T13:37:49-05:00","alt":null,"width":2048,"height":2048,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Wing_Bowls_-_Sumo_Vase_Slim_-_Coffee_-_Banner.jpg?v=1673984362"}}]
The Valli characterized by its raised asymmetrical grid pattern design in blend of white & brown natural sheep wool. The edges are staggered creating a dynamic and more harmonious feeling found in nature and waves. Valli is part of the Saaristo Collection which is Finnish for 'archipelago', born from a love of the sea. Anna Pirkola, the designer, was influenced by the movement of the ocean which is always different, just as every rug is unique due to its hand made nature. Anna Pirkola, is a Helsinki based stylist and product designer.
Valli is composed of two heights: Base - 3/4"h, Pattern - 1"h, available in three colour options
All knotted rugs are 100% pure natural wool with natural lanolin which repel stains and dirt
Size: 6' x 9'
Custom sizes smaller than 6' x 9' on request
Design by Anna Pirkola
Each rug is hand made to order, lead-time is 10-14 weeks
