Sera Helsinki | Rug and Towel Collection | Designed in Finland and ethically made in Ethiopia

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SERA HELSINKI

THE BRAND

Empowering design, the heart of Sera Helsinki is supporting vulnerable groups in Africa. The fair trade, ethically made, all natural products are made from pure sheep wool & cotton, using no dyes or chemicals. Each piece is one of a kind and handmade with love, creating a beautiful collection of minimalist wool rugs and cotton towels, combining modern Finnish design with ancient traditional Ethiopian craftsmanship.

Savu Towel, Brown with Beige Edge - Hand Woven

Savu Towel, Brown with Beige Edge - Hand Woven

From $40.00 USD

Savu Towel, Beige with Brown Edge - Hand Woven

Savu Towel, Beige with Brown Edge - Hand Woven

From $40.00 USD

Myrsky Towel, Brown with Beige Stripe - Hand Woven

Myrsky Towel, Brown with Beige Stripe - Hand Woven

From $40.00 USD

Myrsky Towel, Beige with Brown Stripe - Hand Woven

Myrsky Towel, Beige with Brown Stripe - Hand Woven

From $40.00 USD

Ukkonen Towel Collection - Hand Woven

Ukkonen Towel Collection - Hand Woven

From $40.00 USD

Utu Towel Collection - Hand Woven

Utu Towel Collection - Hand Woven

From $40.00 USD

Savu Towel, Grey with Black - Hand Woven

Savu Towel, Grey with Black - Hand Woven

From $40.00 USD

Myrsky Towel Collection | Grey & Black Stripe - Hand Woven

Myrsky Towel Collection | Grey & Black Stripe - Hand Woven

From $40.00 USD

Musta Towel Collection | Pure Black - Hand Woven

Musta Towel Collection | Pure Black - Hand Woven

From $40.00 USD

Tihku Towel Collection | Grey with White Stripes - Hand Woven

Tihku Towel Collection | Grey with White Stripes - Hand Woven

From $40.00 USD

Tihku Towel Collection | White with Grey Stripes - Hand Woven

Tihku Towel Collection | White with Grey Stripes - Hand Woven

From $40.00 USD

Tihku Towel Collection | All White - Hand Woven

Tihku Towel Collection | All White - Hand Woven

From $40.00 USD

Usva Towel Collection | White with Grey Stripes - Hand Woven

Usva Towel Collection | White with Grey Stripes - Hand Woven

From $40.00 USD

Hand Towel – Smooth Background

Riite Towel Collection - Hand Woven

From $40.00 USD

Nurja Rug – Pale Matte Concrete Floor Top Down

Nurja - White + Brown - Hand Woven Rug

From $25.00 USD

Nurva Woven Rug with side fringe only

Nurja - White + White - Hand Woven Rug

From $25.00 USD

E-1027 — Flat Lay Downview, Concrete & Limewash Scene

E-1027 White + Brown - Hand Woven Rug

From $20.00 USD

Abeba - White + Brown - Hand Woven Rug

Abeba - White + Brown - Hand Woven Rug

From $20.00 USD

Vuoristo Woven Brown — Overhead Flat Lay, Light Concrete

Vuoristo - White + Brown - Hand Woven Rug

From $20.00 USD

Vuoristo Woven White & White — 2/5 Overhead Flat Lay

Vuoristo - White + White - Hand Woven Rug

From $20.00 USD

EM77 Woven White — Overhead Flat Lay, Pale Concrete

E-1027 White + White - Hand Woven Rug

From $20.00 USD

Hanki II Woven Asymmetrical — Overhead Flat Lay

Hanki II - Hand Woven Rug

From $20.00 USD

Hanki - Hand Woven Rug

Hanki - Hand Woven Rug

From $20.00 USD

Laine Woven Rug – Staggered Edge with Prominent Tufted Detail

Laine - White + Brown - Hand Woven Rug

From $20.00 USD

Laine Woven Rug – All White in Nordic Interior

Laine - White + White - Hand Woven Rug

From $20.00 USD

Palsta Brown Overhead

Palsta, White + Brown - Hand Woven Rug

From $20.00 USD

WOVEN RUG COLLECTION

TOWEL COLLECTION

Sera Helsinki, Finnish designed hand-made rugs from Ethiopia, fair-trade, ethically made. Available exclusively in North America, Canada and USA, through Studio Nordhaven. Valli Knotted Wool Rug - White + Beige - Saaristo Collection

SWATCHES & SAMPLES

EMPOWERING DESIGN

THE STORY

WEAVING METHOD

CARE GUIDE FOR RUGS