Sera Helsinki | Rug and Towel Collection | Designed in Finland and ethically made in Ethiopia

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SERA HELSINKI

THE BRAND

Empowering design, the heart of Sera Helsinki is supporting vulnerable groups in Africa. The fair trade, ethically made, all natural products are made from pure sheep wool & cotton, using no dyes or chemicals. Each piece is one of a kind and handmade with love, creating a beautiful collection of minimalist wool rugs and cotton towels, combining modern Finnish design with ancient traditional Ethiopian craftsmanship.

Savu Towel, Brown with Beige Edge - Hand Woven

Savu Towel, Brown with Beige Edge - Hand Woven

From $40.00 USD

Savu Towel, Beige with Brown Edge - Hand Woven

Savu Towel, Beige with Brown Edge - Hand Woven

From $40.00 USD

Myrsky Towel, Brown with Beige Stripe - Hand Woven

Myrsky Towel, Brown with Beige Stripe - Hand Woven

From $40.00 USD

Myrsky Towel, Beige with Brown Stripe - Hand Woven

Myrsky Towel, Beige with Brown Stripe - Hand Woven

From $40.00 USD

Ukkonen Towel Collection - Hand Woven

Ukkonen Towel Collection - Hand Woven

From $40.00 USD

Utu Towel Collection - Hand Woven

Utu Towel Collection - Hand Woven

From $40.00 USD

Savu Towel Collection - Hand Woven

Savu Towel Collection - Hand Woven

From $40.00 USD

Myrsky Towel Collection | Grey & Black Stripe - Hand Woven

Myrsky Towel Collection | Grey & Black Stripe - Hand Woven

From $40.00 USD

Musta Towel Collection | Pure Black - Hand Woven

Musta Towel Collection | Pure Black - Hand Woven

From $40.00 USD

Tihku Towel Collection | Grey with White Stripes - Hand Woven

Tihku Towel Collection | Grey with White Stripes - Hand Woven

From $40.00 USD

Tihku Towel Collection | White with Grey Stripes - Hand Woven

Tihku Towel Collection | White with Grey Stripes - Hand Woven

From $40.00 USD

Tihku Towel Collection | All White - Hand Woven

Tihku Towel Collection | All White - Hand Woven

From $40.00 USD

Usva Towel Collection | White with Grey Stripes - Hand Woven

Usva Towel Collection | White with Grey Stripes - Hand Woven

From $40.00 USD

Riite Towel Collection - Hand Woven

Riite Towel Collection - Hand Woven

From $40.00 USD

Nurja - White + Black - Hand Knotted Rug

Nurja - White + Black - Hand Knotted Rug

From $35.00 USD

Nurja - White + Brown - Hand Knotted Rug

Nurja - White + Brown - Hand Knotted Rug

From $35.00 USD

Nurja - White + White - Hand Knotted Rug

Nurja - White + White - Hand Knotted Rug

From $35.00 USD

Virta - White, Brown & Black - Hand Knotted Rug

Virta - White, Brown & Black - Hand Knotted Rug

From $30.00 USD

Vuoristo - White + Black - Hand Knotted Rug

Vuoristo - White + Black - Hand Knotted Rug

From $30.00 USD

Vuoristo - White + Brown - Hand Knotted Rug

Vuoristo - White + Brown - Hand Knotted Rug

From $30.00 USD

Vuoristo - White + White - Hand Knotted Rug

Vuoristo - White + White - Hand Knotted Rug

From $30.00 USD

E-1027 White + White - Hand Knotted Rug

E-1027 White + White - Hand Knotted Rug

From $30.00 USD

Hanki II - Hand Knotted Rug

Hanki II - Hand Knotted Rug

From $30.00 USD

Hanki - Hand Knotted Rug

Hanki - Hand Knotted Rug

From $30.00 USD

Valli, White + Black - Hand Knotted Wool Rug

Valli, White + Black - Hand Knotted Wool Rug

From $30.00 USD

Valli, White + Beige - Hand Knotted Wool Rug

Valli, White + Beige - Hand Knotted Wool Rug

From $30.00 USD

Valli, White + White - Hand Knotted Wool Rug

Valli, White + White - Hand Knotted Wool Rug

From $30.00 USD

Polku - Hand Knotted Rug

Polku - Hand Knotted Rug

From $30.00 USD

Tuohi - Hand Knotted Wool Rug

Tuohi - Hand Knotted Wool Rug

From $30.00 USD

Laine, White + Brown - Hand Knotted Rug

Laine, White + Brown - Hand Knotted Rug

From $30.00 USD

Laine, White + Black - Hand Knotted Rug

Laine, White + Black - Hand Knotted Rug

From $30.00 USD

Luoto - Hand Knotted Wool Rug

Luoto - Hand Knotted Wool Rug

From $30.00 USD

E-1027 White + Black - Hand Knotted Rug

E-1027 White + Black - Hand Knotted Rug

From $30.00 USD

E-1027 White, Brown + Black - Hand Knotted Rug

E-1027 White, Brown + Black - Hand Knotted Rug

From $30.00 USD

Laine, Natural White - Hand Knotted Rug

Laine, Natural White - Hand Knotted Rug

From $30.00 USD

Nurja - White + Black - Hand Woven Rug

Nurja - White + Black - Hand Woven Rug

From $25.00 USD

Nurja - White + Brown - Hand Woven Rug

Nurja - White + Brown - Hand Woven Rug

From $25.00 USD

Nurja - White + White - Hand Woven Rug

Nurja - White + White - Hand Woven Rug

From $25.00 USD

E-1027 White + Brown - Hand Knotted Rug

E-1027 White + Brown - Hand Knotted Rug

From $30.00 USD

E-1027 White + Brown - Hand Woven Rug

E-1027 White + Brown - Hand Woven Rug

From $20.00 USD

Abeba - White + Black - Hand Woven Rug

Abeba - White + Black - Hand Woven Rug

From $20.00 USD

Abeba - White + Brown - Hand Woven Rug

Abeba - White + Brown - Hand Woven Rug

From $20.00 USD

Vuoristo - White + Brown - Hand Woven Rug

Vuoristo - White + Brown - Hand Woven Rug

From $20.00 USD

Vuoristo - White + Black - Hand Woven Rug

Vuoristo - White + Black - Hand Woven Rug

From $20.00 USD

Vuoristo - White + White - Hand Woven Rug

Vuoristo - White + White - Hand Woven Rug

From $20.00 USD

E-1027 White + White - Hand Woven Rug

E-1027 White + White - Hand Woven Rug

From $20.00 USD

Hanki II - Hand Woven Rug

Hanki II - Hand Woven Rug

From $20.00 USD

Sera Helsinki Rug Sample Set - 1 Woven & 1 Knotted

Sera Helsinki Rug Sample Set - 1 Woven & 1 Knotted

$20.00 USD

KNOTTED RUG COLLECTION

WOVEN RUG COLLECTION

TOWEL COLLECTION

Sera Helsinki, Finnish designed hand-made rugs from Ethiopia, fair-trade, ethically made. Available exclusively in North America, Canada and USA, through Studio Nordhaven. Valli Knotted Wool Rug - White + Beige - Saaristo Collection

SWATCHES & SAMPLES

EMPOWERING DESIGN

THE STORY

KNOTTING METHOD

WEAVING METHOD

CARE GUIDE FOR RUGS