[{"id":434192449755,"handle":"minimalist","updated_at":"2024-11-19T05:45:08-05:00","published_at":"2022-12-20T13:09:26-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Minimalist","body_html":"Clean lines, decluttered spaces and objects refined down to their purest forms, these Scandinavian designs are timeless and iconic pieces that will be cherished by any minimalist.","image":{"created_at":"2023-01-17T12:43:16-05:00","alt":null,"width":2000,"height":2000,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Style-Minimalist.jpg?v=1673983527"}},{"id":225041154208,"handle":"new-arrivals","updated_at":"2024-11-20T17:10:58-05:00","published_at":"2020-10-07T09:07:46-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":""},{"id":437008203995,"handle":"new-rugs","updated_at":"2024-08-12T05:00:17-04:00","published_at":"2023-01-24T09:38:57-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"New Rugs","body_html":"\u003cp\u003eSera Helsinki is proud to release four new rugs in collaboration with leading Finnish female designers; Anna Pirkola (Virta), Peeta Peltola (Vuoristo), Laura Seppänen (Nurja) and Mifuko's Minna Impiö and Mari Martikainen (Abeba).\u003c\/p\u003e\n\u003cp\u003eAll natural rugs are made of pure, untreated sheep's wool knotted or woven by hand. Made ethically and with love.\u003c\/p\u003e","image":{"created_at":"2023-01-24T09:48:09-05:00","alt":null,"width":2500,"height":2500,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Abeba_by_Mifuko_woven_natural_white_brown.jpg?v=1674574996"}},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2024-11-18T15:25:04-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaccording \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto \u003c\/span\u003ehundreds of years old Ethiopian traditions.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/studionordhaven.shop\/pages\/sera-helsinki-the-making\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eABOUT THE BRAND\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":423159333083,"handle":"rugs-by-size-5-x-8","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T19:50:10-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 5' x 8'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160250587,"handle":"rugs-by-size-6-x-9","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T20:02:52-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 6' x 9'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2024-10-21T10:25:05-04:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":423160316123,"handle":"rugs-by-size-8-x-10","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T20:04:47-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 8' x 10'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423113687259,"handle":"rugs-minimalist","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T10:42:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Rugs By Style - Minimalist","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423114965211,"handle":"rugs-by-style-tufted-patterns","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T10:52:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Style - Raised Patterns","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2024-11-19T14:05:06-05:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":467923108059,"handle":"scandinavian-trends-2024","updated_at":"2024-11-12T09:25:05-05:00","published_at":"2024-01-26T14:23:22-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Scandinavian Trends 2024","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"Bf-lX NiZ3g\" id=\"uacn972511\" dir=\"auto\" data-pm-slice=\"1 3 []\" data-mce-fragment=\"1\" textstyle=\"[object Object]\" indentation=\"0\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Top 10 Style Predictions for 2024, here is how you can get the look. \u003ca href=\"https:\/\/www.studionordhaven.com\/post\/the-top-scandinavian-trends-for-2024\" title=\"Top 10 Scandinavian Design Trends for 2024\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eREAD THE ARTICLE.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e"},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2024-11-19T14:05:06-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/f87a21af-ad2c-4247-a30e-36b0f73d5857.filesusr.com\/ugd\/4c83a0_4b88d87728a3450faacc1887532dd09d.pdf\" title=\"Sera Helsinki 2023 Catalogue\"\u003ePDF CATALOGUE\u003c\/a\u003e\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"},{"column":"title","relation":"not_contains","condition":"custom"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2024-11-20T17:45:10-05:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"},{"id":437152514267,"handle":"vuoristo","updated_at":"2024-07-19T10:50:00-04:00","published_at":"2023-01-26T14:05:32-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Vuoristo by Peeta Peltola","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFinnish for 'mountain', Vuoristo's design echoes the highlands of Ethiopia where Sera Helsinki rugs are made. Composed of two heights with two curved lines that intersect to create movement. The designer Peeta Peltola is a Helsinki based stylist and ex-creative director of Bo Living.\u003c\/span\u003e\u003c\/p\u003e"},{"id":209653956768,"handle":"woven-rug-collection","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2020-08-01T15:04:06-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Woven Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eWoven carpets are made on a horizontal loom, with pedals and wool crosses the warps. One square meter weighs approximately two kilograms,\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ethey are flatter and thinner profile rug. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"},{"id":423113490651,"handle":"woven-rugs-white-brown","updated_at":"2024-07-19T10:49:59-04:00","published_at":"2022-08-24T10:40:18-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Woven Rugs - White \u0026 Brown","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"}]
Finnish for 'mountain', Vuoristo's design echo the highlands of Ethiopia where Sera Helsinki rugs are made. Composed of two heights with two curved lines that intersect to create movement. The designer Peeta Peltola is a Helsinki based stylist and creative director.
Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship.
Design: Peeta Peltola
Col: natural white & brown
Material: 100% pure natural wool with natural lanolin which repel stains and
Available in 4 standard sizes: 5' x 8', 6' x 9', 7' x 9' and 8' x 10'
Composed of two heights: Base - 1/4"h, Fringe - 1/2"h
Custom sizes available on request
This product is hand-made to order, lead-time is 10-12 weeks
