[{"id":226822389920,"handle":"juuret-collection","updated_at":"2025-01-28T19:19:11-05:00","published_at":"2020-10-17T14:13:29-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Juuret Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"comp-katzz4k22\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\" data-mce-fragment=\"1\"\u003e\n\u003cp style=\"text-align: center;\" class=\"font_8\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKide, Kaarna, Polku, Kuura, Retki, Aaava, Tuohi, Hanki | Design: Anna Suoheimo\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-katzz4k41\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\" data-mce-fragment=\"1\"\u003e\n\u003cp style=\"text-align: center;\" class=\"font_8\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eJuuret, Finnish for 'roots', is a tribute to traditions. Founder of Sera Helsinki, Anna Suoheimo combined the artisanal roots of Ethiopian rug craftsmanship passed down for centuries, with her roots of nature, seasons and wilderness in Finland. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe result is a beautiful collection of \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eminimalist rugs that will last a lifetime.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"font_8\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki rugs are made with pure wool retaining it's natural lanolin, which repel stains and dirt. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e"},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2025-02-01T09:08:02-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaccording \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto \u003c\/span\u003ehundreds of years old Ethiopian traditions.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/studionordhaven.shop\/pages\/sera-helsinki-the-making\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eABOUT THE BRAND\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":423158448347,"handle":"by-size-2-5-x-12-runner","updated_at":"2024-07-24T11:20:02-04:00","published_at":"2022-08-24T19:44:33-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 2.5' x 12'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423118373083,"handle":"by-size-2-5-x-8-runner","updated_at":"2025-01-03T17:54:51-05:00","published_at":"2022-08-24T11:25:19-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Rugs by Size - 2.5' x 8'","body_html":"Sera Helsinki Rug Collection"},{"id":423159202011,"handle":"by-size-3-x-5","updated_at":"2025-01-28T19:19:11-05:00","published_at":"2022-08-24T19:47:31-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 3' x 5'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423159333083,"handle":"rugs-by-size-5-x-8","updated_at":"2025-01-28T19:19:11-05:00","published_at":"2022-08-24T19:50:10-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 5' x 8'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160250587,"handle":"rugs-by-size-6-x-9","updated_at":"2025-01-28T19:19:11-05:00","published_at":"2022-08-24T20:02:52-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 6' x 9'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2025-01-03T17:54:59-05:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":423160316123,"handle":"rugs-by-size-8-x-10","updated_at":"2025-01-28T19:19:11-05:00","published_at":"2022-08-24T20:04:47-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 8' x 10'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160447195,"handle":"rugs-by-size-9-x-12","updated_at":"2025-01-03T17:54:59-05:00","published_at":"2022-08-24T20:13:03-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 9' x 12'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423114834139,"handle":"rugs-by-style-nordic-traditional","updated_at":"2025-01-03T17:54:59-05:00","published_at":"2022-08-24T10:50:32-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Rugs By Style - Nordic Traditional","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423114768603,"handle":"rugs-by-style-striped","updated_at":"2025-01-28T19:19:11-05:00","published_at":"2022-08-24T10:48:11-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Rugs By Style - Striped","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2025-02-01T09:08:34-05:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2025-02-01T09:51:50-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2025-02-05T07:14:52-05:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"},{"id":209653956768,"handle":"woven-rug-collection","updated_at":"2025-01-30T14:28:21-05:00","published_at":"2020-08-01T15:04:06-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Woven Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eWoven carpets are made on a horizontal loom, with pedals and wool crosses the warps. One square meter weighs approximately two kilograms,\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ethey are flatter and thinner profile rug. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"},{"id":423103955163,"handle":"woven-rugs-white-black","updated_at":"2025-01-30T14:28:21-05:00","published_at":"2022-08-24T08:33:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Woven Rugs - White \u0026 Black","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"}]
Juuret, Finnish for 'roots', is a tribute to traditions. Founder of Sera Helsinki, Anna Suoheimo combined the artisanal roots of Ethiopian rug craftsmanship passed down for centuries, with her roots of nature, seasons and wilderness in Finland. The result is a beautiful collection of modern, unique, minimalist rugs that will last a lifetime.
Woven rugs are 50% cotton and 50% pure wool with natural lanolin which repel stains and dirt
Woven height/thickness - 1/4" H
Custom sizes available on request (up to 13' W)
Design by Anna Suoheimo
This product is hand-made, lead-time is 10-12 weeks
*Sample cost is reimbursed if customer purchases a rug.
