[{"id":209653203104,"handle":"knotted-rug-collection","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2020-08-01T14:58:41-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Knotted Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eKnotted carpets are made on a vertical loom, each thread tied around two warps and cut by hand. One square meter weighs five kilograms.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eThe rugs have a beautiful plush pile. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" data-mce-fragment=\"1\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":423103332571,"handle":"knotted-rugs-white-black","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T08:23:52-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Knotted Rugs - White \u0026 Black","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":225041154208,"handle":"new-arrivals","updated_at":"2024-11-20T17:10:58-05:00","published_at":"2020-10-07T09:07:46-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":""},{"id":437008203995,"handle":"new-rugs","updated_at":"2024-08-12T05:00:17-04:00","published_at":"2023-01-24T09:38:57-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"New Rugs","body_html":"\u003cp\u003eSera Helsinki is proud to release four new rugs in collaboration with leading Finnish female designers; Anna Pirkola (Virta), Peeta Peltola (Vuoristo), Laura Seppänen (Nurja) and Mifuko's Minna Impiö and Mari Martikainen (Abeba).\u003c\/p\u003e\n\u003cp\u003eAll natural rugs are made of pure, untreated sheep's wool knotted or woven by hand. Made ethically and with love.\u003c\/p\u003e","image":{"created_at":"2023-01-24T09:48:09-05:00","alt":null,"width":2500,"height":2500,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Abeba_by_Mifuko_woven_natural_white_brown.jpg?v=1674574996"}},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2024-11-18T15:25:04-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaccording \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto \u003c\/span\u003ehundreds of years old Ethiopian traditions.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/studionordhaven.shop\/pages\/sera-helsinki-the-making\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eABOUT THE BRAND\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":423159333083,"handle":"rugs-by-size-5-x-8","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T19:50:10-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 5' x 8'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160250587,"handle":"rugs-by-size-6-x-9","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T20:02:52-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 6' x 9'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2024-10-21T10:25:05-04:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":423160316123,"handle":"rugs-by-size-8-x-10","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T20:04:47-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 8' x 10'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160447195,"handle":"rugs-by-size-9-x-12","updated_at":"2024-10-18T17:45:04-04:00","published_at":"2022-08-24T20:13:03-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 9' x 12'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423113687259,"handle":"rugs-minimalist","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T10:42:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Rugs By Style - Minimalist","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423114965211,"handle":"rugs-by-style-tufted-patterns","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T10:52:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Style - Raised Patterns","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2024-11-19T14:05:06-05:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2024-11-19T14:05:06-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/f87a21af-ad2c-4247-a30e-36b0f73d5857.filesusr.com\/ugd\/4c83a0_4b88d87728a3450faacc1887532dd09d.pdf\" title=\"Sera Helsinki 2023 Catalogue\"\u003ePDF CATALOGUE\u003c\/a\u003e\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"},{"column":"title","relation":"not_contains","condition":"custom"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2024-11-20T17:45:10-05:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"}]
Nurja is composed of two heights with an architectural linear fringe down the centre , the fringes on the long sides of the rug, made in wool. The designer Laura Seppänen, is the owner of the L/S Design Agency in Helsinki, Finland.
Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship.
Design: Laura Seppänen
Col: natural white & black
Material: 100% pure natural wool with natural lanolin which repel stains and dirt
Composed of two heights: Base - 3/4"h, Pattern - 1"h
Wool fringes on length, 3.15" each side
Custom sizes available on request (up to 13' L)
This product is hand-made to order, lead-time is 10-14 weeks
*Sample cost is reimbursed if customer purchases a rug.
