[{"id":437008203995,"handle":"new-rugs","updated_at":"2026-01-06T21:31:57-05:00","published_at":"2023-01-24T09:38:57-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"New Rugs","body_html":"\u003cp\u003ePure and ethically made quality rugs that are unique and last for generations. Designed in Finland and Denmark, these Scandinavian designs will set the stage for any room.\u003c\/p\u003e","image":{"created_at":"2023-01-24T09:48:09-05:00","alt":null,"width":2400,"height":2397,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Abeba_by_Mifuko_woven_natural_white_brown.jpg?v=1766087037"}},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2026-01-10T11:27:45-05:00","body_html":"\u003cp\u003ePure and ethically made quality rugs that are unique and last for generations. Designed in Finland and Denmark, these Scandinavian designs will set the stage for any room.\u003c\/p\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"contains","condition":"Rugs"},{"column":"type","relation":"contains","condition":"Woven Rug"}],"published_scope":"web"},{"id":526431125723,"handle":"rugs-white-brown","updated_at":"2025-12-23T11:25:15-05:00","published_at":"2025-12-23T11:25:14-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Rugs - White \u0026 Brown","body_html":""},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2025-12-10T07:10:01-05:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2026-01-08T07:07:58-05:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2026-01-08T07:07:58-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"manual","template_suffix":"sera-helsinki","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"}],"published_scope":"web"},{"id":526640513243,"handle":"sera-helsinki-rugs","title":"Sera Helsinki - Rugs","updated_at":"2026-01-02T07:05:35-05:00","body_html":"","published_at":"2025-12-30T10:51:25-05:00","sort_order":"best-selling","template_suffix":"sera-helsinki","disjunctive":false,"rules":[{"column":"product_category_id","relation":"equals","condition":"hg-3-57"},{"column":"vendor","relation":"equals","condition":"Sera Helsinki"}],"published_scope":"web","image":{"created_at":"2025-12-30T16:04:36-05:00","alt":null,"width":1800,"height":1800,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Vuoristo_naturalwhite_knotted_main-web_9ded2d84-6bd1-4a45-8807-5217a04c8b9b.jpg?v=1767128676"}},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2026-01-10T07:49:34-05:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"},{"id":498779652315,"handle":"that-70s-style","updated_at":"2026-01-07T07:07:40-05:00","published_at":"2024-10-26T19:52:55-04:00","sort_order":"price-desc","template_suffix":"","published_scope":"web","title":"THAT 70s STYLE","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eSCANDINAVIAN STYLE WITH \u003c\/span\u003e\u003cspan\u003eSEVENTIES INFLUENCE\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e"},{"id":209653956768,"handle":"woven-rug-collection","updated_at":"2026-01-06T21:31:57-05:00","published_at":"2020-08-01T15:04:06-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Woven Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\u003cspan\u003ePure and ethically made quality rugs that are unique and last for generations. Designed in Finland and Denmark, these Scandinavian designs will set the stage for any room. Custom sizes on \u003ca href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"},{"id":423113490651,"handle":"woven-rugs-white-brown","updated_at":"2026-01-06T21:31:57-05:00","published_at":"2022-08-24T10:40:18-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Woven Rugs - White \u0026 Brown","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e\u003c\/p\u003e"}]
The Abeba rug designed by Mifuko was inspired by the capital of Ethiopia, whose name Addis Ababa means "new flower" in the local language. The pattern of the rug resembles the bricks of the buildings or the rhythm of the city's criss-crossing roads. The natural hue of the sheep's wool are beautifully vivid and the brown is like sun-burnt earth.
Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship.
Design: Mifuko / Minna Impiö & Mari Martikainen
Col: natural white & brown
Material: 100% pure natural wool with natural lanolin which repel stains and dirt
Size: 3.3' x 6.6'
1/4" thick
Custom sizes available on request (up to 9'-8" W)
This product is hand-made to order, lead-time is 10-12 weeks
Abeba - White + Brown - Hand Woven RugSale price$20.00 USD