[{"id":209124130976,"handle":"e-1027-rug-collection-design-samu-jussi-koski","updated_at":"2022-06-03T16:02:28-04:00","published_at":"2020-07-29T16:14:04-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"E-1027 Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"font_8\" style=\"text-align: center;\"\u003e\u003cspan\u003eSamu-Jussi Koski is a Finnish fashion designer and the founder and Creative Director of Samuji. His exclusive rug design for Sera Helsinki is\u003c\/span\u003e\u003cspan\u003e inspired by the iconic minimalist E-1027 house designed by architect Eileen Gray in 1926. Composed of blocks of colour and divided by textural fringe creating a \u003c\/span\u003e\u003cspan\u003eminimalist architectural statement.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp class=\"font_8\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14' - \u003c\/span\u003e\u003cspan\u003eCustom sizes available on request. Composed of two heights: Base 3\/4\"h, Pattern - 1\"h\u003c\/span\u003e\u003c\/p\u003e"},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2022-06-22T08:25:38-04:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaccording \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/studionordhaven.shop\/pages\/sera-helsinki-the-making\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eABOUT THE BRAND\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"},{"column":"title","relation":"not_contains","condition":"custom"},{"column":"title","relation":"not_contains","condition":"Custom"}],"published_scope":"web"},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2022-06-22T08:25:38-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe heart of Sera Helsinki is empowering vulnerable groups in Africa by\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003esupporting fair trade, ethically made, all natural products from\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003epure hand spun sheep wool \u0026amp; cotton.\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"},{"column":"title","relation":"not_contains","condition":"custom"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2022-06-24T18:00:08-04:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"RIG TIG"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"}],"published_scope":"web"},{"id":209653956768,"handle":"woven-rug-collection","updated_at":"2022-06-22T08:25:38-04:00","published_at":"2020-08-01T15:04:06-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Woven Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eWoven carpets are made on a horizontal loom, with pedals and wool crosses the warps. One square meter weighs approximately two kilograms,\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ethey are flatter and thinner profile rug. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}]
Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship. Samu-Jussi Koski is a Finnish fashion design and the founder and Creative Director of Samuji. His rug design for Sera Helsinki is inspired by the iconic minimalist E-1027 house designed by architect Eileen Gray in 1926. Composed of blocks of colour and divided by textural fringe making an architectural statement.
Natural white and black
Available in 4 colour options
Available in 5 standard sizes: 5' x 8', 6' x 9', 8' x 10', 9' x 12' and 10' x 14'
Woven rugs are 50% cotton and 50% pure wool with natural lanolin which repel stains and dir
Available in 3 colour options. Composed of two heights: Base - 1/4"h, Fringe - 1/2"h
Custom sizes available on request
Design by Samu-Jussi Koski
This product is hand-made to order, lead-time is 10-12 weeks
