[{"id":434373951707,"handle":"laine","updated_at":"2024-10-15T15:25:09-04:00","published_at":"2022-12-23T11:15:47-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Laine","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnna Pirkola, the designer of the Laine, was influenced by the movement of the ocean and water which is always different, just as every rug is unique due to its hand made nature. \u003cmeta charset=\"utf-8\"\u003eLaine is Finnish for \"wave\". the rug design's random lines echo the ripples of the sea.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"wixGuard\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"wixGuard\"\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in hand woven (0.2\" base) \u0026amp; hand knotted (0.4\" base), raised pattern: 1\" approx.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e"},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2024-11-18T15:25:04-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaccording \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto \u003c\/span\u003ehundreds of years old Ethiopian traditions.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/studionordhaven.shop\/pages\/sera-helsinki-the-making\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eABOUT THE BRAND\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":423115063515,"handle":"by-size-10-large-samples","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T10:55:07-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Size - 10\" Large Samples","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423118373083,"handle":"by-size-2-5-x-8-runner","updated_at":"2024-10-18T17:45:04-04:00","published_at":"2022-08-24T11:25:19-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Rugs by Size - 2.5' x 8'","body_html":"Sera Helsinki Rug Collection"},{"id":423159333083,"handle":"rugs-by-size-5-x-8","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T19:50:10-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 5' x 8'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160250587,"handle":"rugs-by-size-6-x-9","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T20:02:52-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 6' x 9'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2024-10-21T10:25:05-04:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":423160316123,"handle":"rugs-by-size-8-x-10","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T20:04:47-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 8' x 10'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160447195,"handle":"rugs-by-size-9-x-12","updated_at":"2024-10-18T17:45:04-04:00","published_at":"2022-08-24T20:13:03-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 9' x 12'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423114965211,"handle":"rugs-by-style-tufted-patterns","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T10:52:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Style - Raised Patterns","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":226821931168,"handle":"saaristo-collection","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2020-10-17T14:09:21-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Saaristo Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" id=\"comp-kaoojb0i\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLaine, Valli, Luoto, Palsta | Design: Anna Pirkola\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" id=\"comp-kaoojb0k1\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSaaristo is Finnish for 'archipelago', the collection was born from a love of the sea. Anna Pirkola, the designer, was influenced by the movement of the ocean which is always different, just as every rug is unique due to its hand made nature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnna Pirkola, is a Helsinki based stylist and product designer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2024-11-21T16:50:30-05:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2024-12-13T17:30:27-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/f87a21af-ad2c-4247-a30e-36b0f73d5857.filesusr.com\/ugd\/4c83a0_4b88d87728a3450faacc1887532dd09d.pdf\" title=\"Sera Helsinki 2023 Catalogue\"\u003ePDF CATALOGUE\u003c\/a\u003e\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"},{"column":"title","relation":"not_contains","condition":"custom"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2024-12-27T00:00:08-05:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"},{"id":434202312923,"handle":"wabi-sabi","updated_at":"2024-12-27T00:00:08-05:00","published_at":"2022-12-20T16:54:13-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Wabi Sabi","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWabi-sabi draws its inspiration from all things nature-related. It is inspired by the great outdoors while still being unassuming, simplistic, and minimalistic. One of the key features of wabi-sabi is \u003c\/span\u003easymmetry.","image":{"created_at":"2023-01-11T13:37:49-05:00","alt":null,"width":2048,"height":2048,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Wing_Bowls_-_Sumo_Vase_Slim_-_Coffee_-_Banner.jpg?v=1673984362"}},{"id":209653956768,"handle":"woven-rug-collection","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2020-08-01T15:04:06-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Woven Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eWoven carpets are made on a horizontal loom, with pedals and wool crosses the warps. One square meter weighs approximately two kilograms,\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ethey are flatter and thinner profile rug. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"},{"id":423103955163,"handle":"woven-rugs-white-black","updated_at":"2024-10-18T17:45:04-04:00","published_at":"2022-08-24T08:33:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Woven Rugs - White \u0026 Black","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"}]
Laine has quickly become a classic rug design and bestseller, characterized by it's staggered edges and raised fringe detail which mimics 'wave' in the sea. Anna Pirkola, the designer, was influenced by the movement of the ocean which is always different, just as every rug is unique due to its hand made nature. Anna Pirkola, is a Helsinki based stylist and product designer.
Available in 3 colour options
Composed of two heights: Base - 1/4"h, Fringe - 1/2"h
Woven rugs are 50% cotton and 50% pure wool with natural lanolin which repel stains and dirt
Custom sizes available on request (up to 9'-8" W)
Design by Anna Pirkola
This product is hand-made to order, lead-time is 10-14 weeks
