[{"id":423103496411,"handle":"knotted-rug-white-brown","updated_at":"2025-04-09T16:17:32-04:00","published_at":"2022-08-24T08:28:48-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Knotted Rug - White \u0026 Brown","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":209653203104,"handle":"knotted-rug-collection","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2020-08-01T14:58:41-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Knotted Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eKnotted carpets are made on a vertical loom, each thread tied around two warps and cut by hand. One square meter weighs five kilograms.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eThe rugs have a beautiful plush pile. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" data-mce-fragment=\"1\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":434373951707,"handle":"laine","updated_at":"2025-04-09T16:17:40-04:00","published_at":"2022-12-23T11:15:47-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Laine","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnna Pirkola, the designer of the Laine, was influenced by the movement of the ocean and water which is always different, just as every rug is unique due to its hand made nature. \u003cmeta charset=\"utf-8\"\u003eLaine is Finnish for \"wave\". the rug design's random lines echo the ripples of the sea.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"wixGuard\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"wixGuard\"\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in hand woven (0.2\" base) \u0026amp; hand knotted (0.4\" base), raised pattern: 1\" approx.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e"},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2025-05-07T10:19:49-04:00","body_html":"","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"sera-helsinki","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":423115063515,"handle":"by-size-10-large-samples","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2022-08-24T10:55:07-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Size - 10\" Large Samples","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160348891,"handle":"rugs-by-size-11-x-14","updated_at":"2025-04-09T16:17:34-04:00","published_at":"2022-08-24T20:06:12-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 11' x 14'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423118373083,"handle":"by-size-2-5-x-8-runner","updated_at":"2025-04-09T16:17:33-04:00","published_at":"2022-08-24T11:25:19-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Rugs by Size - 2.5' x 8'","body_html":"Sera Helsinki Rug Collection"},{"id":423159333083,"handle":"rugs-by-size-5-x-8","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2022-08-24T19:50:10-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 5' x 8'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160250587,"handle":"rugs-by-size-6-x-9","updated_at":"2025-04-09T16:17:34-04:00","published_at":"2022-08-24T20:02:52-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 6' x 9'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2025-04-30T14:16:09-04:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":423160316123,"handle":"rugs-by-size-8-x-10","updated_at":"2025-04-09T16:17:34-04:00","published_at":"2022-08-24T20:04:47-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 8' x 10'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160447195,"handle":"rugs-by-size-9-x-12","updated_at":"2025-04-09T16:17:34-04:00","published_at":"2022-08-24T20:13:03-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 9' x 12'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423114965211,"handle":"rugs-by-style-tufted-patterns","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2022-08-24T10:52:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Style - Raised Patterns","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":226821931168,"handle":"saaristo-collection","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2020-10-17T14:09:21-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Saaristo Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" id=\"comp-kaoojb0i\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLaine, Valli, Luoto, Palsta | Design: Anna Pirkola\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" id=\"comp-kaoojb0k1\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSaaristo is Finnish for 'archipelago', the collection was born from a love of the sea. Anna Pirkola, the designer, was influenced by the movement of the ocean which is always different, just as every rug is unique due to its hand made nature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnna Pirkola, is a Helsinki based stylist and product designer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\" class=\"font_8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2025-05-07T10:19:57-04:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2025-05-07T10:19:49-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"manual","template_suffix":"sera-helsinki","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2025-05-10T14:30:18-04:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"},{"id":434202312923,"handle":"wabi-sabi","updated_at":"2025-05-09T18:15:10-04:00","published_at":"2022-12-20T16:54:13-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Wabi Sabi","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWabi-sabi draws its inspiration from all things nature-related. It is inspired by the great outdoors while still being unassuming, simplistic, and minimalistic. One of the key features of wabi-sabi is \u003c\/span\u003easymmetry.","image":{"created_at":"2023-01-11T13:37:49-05:00","alt":null,"width":2048,"height":2048,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Wing_Bowls_-_Sumo_Vase_Slim_-_Coffee_-_Banner.jpg?v=1673984362"}},{"id":434191794395,"handle":"warm-nordic","updated_at":"2025-05-10T14:30:18-04:00","published_at":"2022-12-20T12:47:49-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Warm Nordic","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur Scandinavian furniture, rugs, lighting and accessories bring good design and comfort to the home - we have put together a collection of items that we call warm nordic essentials. Our sheepskin, wool rugs, and warm drink collections will make your nesting time more enjoyable.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2023-01-17T09:06:12-05:00","alt":null,"width":1353,"height":1354,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Style-WarmNordic.jpg?v=1673964843"}}]
Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship: Laine means 'wave' in Finnish. Anna Pirkola, the designer, was influenced by the movement of the ocean which is always different, just as every rug is unique due to its hand made nature.
All knotted rugs are 100% pure natural wool with natural lanolin which repel stains and dirt
Composed of two heights: Base - 0.39"h, Fringe Pattern - 0.98"h
Custom sizes available on request (up to 9'-8" W)
Design by Anna Pirkola
This product is hand-made to order, lead-time is 10-14 weeks
*Sample cost is reimbursed if customer purchases a rug.
