[{"id":226822389920,"handle":"juuret-collection","updated_at":"2025-04-09T16:17:28-04:00","published_at":"2020-10-17T14:13:29-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Juuret Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"comp-katzz4k22\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\" data-mce-fragment=\"1\"\u003e\n\u003cp style=\"text-align: center;\" class=\"font_8\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKide, Kaarna, Polku, Kuura, Retki, Aaava, Tuohi, Hanki | Design: Anna Suoheimo\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-katzz4k41\" class=\"txtNew\" data-vertical-text=\"false\" data-packed=\"true\" data-mce-fragment=\"1\"\u003e\n\u003cp style=\"text-align: center;\" class=\"font_8\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eJuuret, Finnish for 'roots', is a tribute to traditions. Founder of Sera Helsinki, Anna Suoheimo combined the artisanal roots of Ethiopian rug craftsmanship passed down for centuries, with her roots of nature, seasons and wilderness in Finland. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe result is a beautiful collection of \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eminimalist rugs that will last a lifetime.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"font_8\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki rugs are made with pure wool retaining it's natural lanolin, which repel stains and dirt. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e"},{"id":209653203104,"handle":"knotted-rug-collection","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2020-08-01T14:58:41-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Knotted Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eKnotted carpets are made on a vertical loom, each thread tied around two warps and cut by hand. One square meter weighs five kilograms.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eThe rugs have a beautiful plush pile. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" data-mce-fragment=\"1\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":423103332571,"handle":"knotted-rugs-white-black","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2022-08-24T08:23:52-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Knotted Rugs - White \u0026 Black","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2025-05-07T10:19:49-04:00","body_html":"","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"sera-helsinki","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":423115063515,"handle":"by-size-10-large-samples","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2022-08-24T10:55:07-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Size - 10\" Large Samples","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160348891,"handle":"rugs-by-size-11-x-14","updated_at":"2025-04-09T16:17:34-04:00","published_at":"2022-08-24T20:06:12-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 11' x 14'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423158448347,"handle":"by-size-2-5-x-12-runner","updated_at":"2025-04-09T16:17:33-04:00","published_at":"2022-08-24T19:44:33-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 2.5' x 12'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423118373083,"handle":"by-size-2-5-x-8-runner","updated_at":"2025-04-09T16:17:33-04:00","published_at":"2022-08-24T11:25:19-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Rugs by Size - 2.5' x 8'","body_html":"Sera Helsinki Rug Collection"},{"id":423159202011,"handle":"by-size-3-x-5","updated_at":"2025-04-09T16:17:33-04:00","published_at":"2022-08-24T19:47:31-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 3' x 5'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423159333083,"handle":"rugs-by-size-5-x-8","updated_at":"2025-04-15T14:20:41-04:00","published_at":"2022-08-24T19:50:10-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 5' x 8'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160250587,"handle":"rugs-by-size-6-x-9","updated_at":"2025-04-09T16:17:34-04:00","published_at":"2022-08-24T20:02:52-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 6' x 9'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2025-04-30T14:16:09-04:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":423160316123,"handle":"rugs-by-size-8-x-10","updated_at":"2025-04-09T16:17:34-04:00","published_at":"2022-08-24T20:04:47-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 8' x 10'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423160447195,"handle":"rugs-by-size-9-x-12","updated_at":"2025-04-09T16:17:34-04:00","published_at":"2022-08-24T20:13:03-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 9' x 12'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423113982171,"handle":"rugs-by-style-plain","updated_at":"2025-04-09T16:17:33-04:00","published_at":"2022-08-24T10:45:59-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Rugs By Style - Plain","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2025-05-07T10:19:57-04:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2025-05-07T10:19:49-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"manual","template_suffix":"sera-helsinki","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2025-05-09T18:15:17-04:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"}]
Founder of Sera Helsinki, Anna Suoheimo combined the artisanal roots of Ethiopian rug craftsmanship passed down for centuries, with her roots of nature, seasons and wilderness in Finland. The result is a beautiful collection of modern, unique, minimalist rugs that will last a lifetime.
Design: Anna Suoheimo
All knotted rugs are 100% pure natural wool with natural lanolin which repel stains and dirt
Natural white and black sheep wool
Knotted height/thickness - Base - 0.39"h
Custom sizes available on request (up to 13' W)
This product is hand-made, lead-time is 10-14 weeks
*Sample cost is reimbursed if customer purchases a rug.
