Juuret, Finnish for 'roots', is a tribute to traditions. Founder of Sera Helsinki, Anna Suoheimo combined the artisanal roots of Ethiopian rug craftsmanship passed down for centuries, with her roots of nature, seasons and wilderness in Finland. The result is a beautiful collection of minimalist rugs that will last a lifetime.
Sera Helsinki rugs are made with pure wool retaining it's natural lanolin, which repel stains and dirt. Available in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on request