[{"id":434373918939,"handle":"e-1027","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-12-23T11:14:46-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"E-1027","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSamu-Jussi Koski is a Finnish fashion design and the founder and Creative Director of Samuji. His rug design for Sera Helsinki is inspired by the iconic minimalist E-1027 house designed by architect Eileen Gray in 1926. Composed of blocks, divided by textural fringe making an architectural statement. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAvailable in hand woven (0.2\" base) \u0026amp; hand knotted (0.4\" base), raised pattern: 1\" approx.\u003c\/span\u003e\u003c\/p\u003e"},{"id":209124130976,"handle":"e-1027-rug-collection-design-samu-jussi-koski","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2020-07-29T16:14:04-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"E-1027 Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"font_8\" style=\"text-align: center;\"\u003e\u003cspan\u003eSamu-Jussi Koski is a Finnish fashion designer and the founder and Creative Director of Samuji. His exclusive rug design for Sera Helsinki is\u003c\/span\u003e\u003cspan\u003e inspired by the iconic minimalist E-1027 house designed by architect Eileen Gray in 1926. Composed of blocks of colour and divided by textural fringe creating a \u003c\/span\u003e\u003cspan\u003eminimalist architectural statement.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp class=\"font_8\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14' - \u003c\/span\u003e\u003cspan\u003eCustom sizes available on request. Composed of two heights: Base 3\/4\"h, Pattern - 1\"h\u003c\/span\u003e\u003c\/p\u003e"},{"id":434192449755,"handle":"minimalist","updated_at":"2024-11-19T05:45:08-05:00","published_at":"2022-12-20T13:09:26-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Minimalist","body_html":"Clean lines, decluttered spaces and objects refined down to their purest forms, these Scandinavian designs are timeless and iconic pieces that will be cherished by any minimalist.","image":{"created_at":"2023-01-17T12:43:16-05:00","alt":null,"width":2000,"height":2000,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Style-Minimalist.jpg?v=1673983527"}},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2024-11-18T15:25:04-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaccording \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto \u003c\/span\u003ehundreds of years old Ethiopian traditions.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/studionordhaven.shop\/pages\/sera-helsinki-the-making\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eABOUT THE BRAND\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":423115063515,"handle":"by-size-10-large-samples","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T10:55:07-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Size - 10\" Large Samples","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2024-10-21T10:25:05-04:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":423160316123,"handle":"rugs-by-size-8-x-10","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T20:04:47-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs by Size - 8' x 10'","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423113687259,"handle":"rugs-minimalist","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2022-08-24T10:42:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Rugs By Style - Minimalist","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":423114965211,"handle":"rugs-by-style-tufted-patterns","updated_at":"2024-11-18T15:25:04-05:00","published_at":"2022-08-24T10:52:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Rugs By Style - Raised Patterns","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2024-11-19T14:05:06-05:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2024-11-19T14:05:06-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/f87a21af-ad2c-4247-a30e-36b0f73d5857.filesusr.com\/ugd\/4c83a0_4b88d87728a3450faacc1887532dd09d.pdf\" title=\"Sera Helsinki 2023 Catalogue\"\u003ePDF CATALOGUE\u003c\/a\u003e\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"},{"column":"title","relation":"not_contains","condition":"custom"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2024-11-20T17:45:10-05:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"},{"id":434202312923,"handle":"wabi-sabi","updated_at":"2024-11-20T17:10:12-05:00","published_at":"2022-12-20T16:54:13-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Wabi Sabi","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWabi-sabi draws its inspiration from all things nature-related. It is inspired by the great outdoors while still being unassuming, simplistic, and minimalistic. One of the key features of wabi-sabi is \u003c\/span\u003easymmetry.","image":{"created_at":"2023-01-11T13:37:49-05:00","alt":null,"width":2048,"height":2048,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Wing_Bowls_-_Sumo_Vase_Slim_-_Coffee_-_Banner.jpg?v=1673984362"}},{"id":209653956768,"handle":"woven-rug-collection","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2020-08-01T15:04:06-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Woven Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eWoven carpets are made on a horizontal loom, with pedals and wool crosses the warps. One square meter weighs approximately two kilograms,\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ethey are flatter and thinner profile rug. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"},{"id":423103955163,"handle":"woven-rugs-white-black","updated_at":"2024-10-18T17:45:04-04:00","published_at":"2022-08-24T08:33:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Woven Rugs - White \u0026 Black","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"}]
Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship. Samu-Jussi Koski is a Finnish fashion designer and the founder and Creative Director of Samuji. His rug design for Sera Helsinki is inspired by the iconic minimalist E-1027 house designed by architect Eileen Gray in 1926. Composed of blocks of colour and divided by textural fringe making an architectural statement.
Natural white and black
Woven rugs are 50% cotton and 50% pure wool with natural lanolin which repel stains and dirt
Composed of two heights: Base - 1/4"h, Fringe - 1/2"h
Custom sizes available on request (up to 9'-8" W)
Design by Samu-Jussi Koski
This product is hand-made to order, lead-time is 10-12 weeks
*Sample cost is reimbursed if customer purchases a rug.
