[{"id":225041154208,"handle":"new-arrivals","updated_at":"2024-12-26T10:55:12-05:00","published_at":"2020-10-07T09:07:46-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":""},{"id":437008203995,"handle":"new-rugs","updated_at":"2024-08-12T05:00:17-04:00","published_at":"2023-01-24T09:38:57-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"New Rugs","body_html":"\u003cp\u003eSera Helsinki is proud to release four new rugs in collaboration with leading Finnish female designers; Anna Pirkola (Virta), Peeta Peltola (Vuoristo), Laura Seppänen (Nurja) and Mifuko's Minna Impiö and Mari Martikainen (Abeba).\u003c\/p\u003e\n\u003cp\u003eAll natural rugs are made of pure, untreated sheep's wool knotted or woven by hand. Made ethically and with love.\u003c\/p\u003e","image":{"created_at":"2023-01-24T09:48:09-05:00","alt":null,"width":2500,"height":2500,"src":"\/\/studionordhaven.shop\/cdn\/shop\/collections\/Abeba_by_Mifuko_woven_natural_white_brown.jpg?v=1674574996"}},{"id":263214137504,"handle":"rugs-1","title":"Rugs","updated_at":"2024-11-18T15:25:04-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaccording \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto \u003c\/span\u003ehundreds of years old Ethiopian traditions.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/studionordhaven.shop\/pages\/sera-helsinki-the-making\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eABOUT THE BRAND\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e","published_at":"2021-03-26T11:07:40-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Rugs"}],"published_scope":"web"},{"id":437546975451,"handle":"rugs-by-size-7-x-9","title":"Rugs by Size - 7' x 9'","updated_at":"2024-10-21T10:25:05-04:00","body_html":"Sera Helsinki Rug Collection","published_at":"2023-02-01T10:32:38-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"7' x 9'"}],"published_scope":"web"},{"id":472532582619,"handle":"samples-swatches","updated_at":"2024-11-21T16:50:30-05:00","published_at":"2024-02-23T14:41:39-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"SAMPLES \u0026 SWATCHES","body_html":""},{"id":202427826336,"handle":"serahelsinki","title":"Sera Helsinki","updated_at":"2024-12-13T17:30:27-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA beautiful collection of ethically hand made woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. The heart of Sera Helsinki is empowering vulnerable groups in Africa by supporting fair trade, ethically made, all natural products from pure hand spun sheep wool \u0026amp; cotton.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/f87a21af-ad2c-4247-a30e-36b0f73d5857.filesusr.com\/ugd\/4c83a0_4b88d87728a3450faacc1887532dd09d.pdf\" title=\"Sera Helsinki 2023 Catalogue\"\u003ePDF CATALOGUE\u003c\/a\u003e\u003c\/div\u003e","published_at":"2020-06-23T11:06:18-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sera Helsinki"},{"column":"title","relation":"not_contains","condition":"custom"}],"published_scope":"web"},{"id":202442637472,"handle":"shop-all","title":"Shop All","updated_at":"2024-12-26T16:40:03-05:00","body_html":"Shop our entire collection of beautiful Scandinavian design products.","published_at":"2020-06-23T11:42:44-04:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"101 Copenhagen"},{"column":"vendor","relation":"contains","condition":"Sera Helsinki"},{"column":"vendor","relation":"contains","condition":"Stelton"},{"column":"vendor","relation":"contains","condition":"Gejst"},{"column":"vendor","relation":"contains","condition":"STUDIO NORDHAVEN"},{"column":"vendor","relation":"contains","condition":"MOTARASU"}],"published_scope":"web"},{"id":498779652315,"handle":"that-70s-style","updated_at":"2024-12-16T19:50:08-05:00","published_at":"2024-10-26T19:52:55-04:00","sort_order":"price-desc","template_suffix":"","published_scope":"web","title":"THAT 70s STYLE","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eSCANDINAVIAN STYLE WITH \u003c\/span\u003e\u003cspan\u003eSEVENTIES INFLUENCE\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e"},{"id":209653956768,"handle":"woven-rug-collection","updated_at":"2024-10-21T10:25:05-04:00","published_at":"2020-08-01T15:04:06-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Woven Rug Collection","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cspan\u003eBorn out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEach rug is hand made to order, \u003c\/span\u003e\u003cspan\u003eaccording \u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ehundreds of years old Ethiopian traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eWoven carpets are made on a horizontal loom, with pedals and wool crosses the warps. One square meter weighs approximately two kilograms,\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ethey are flatter and thinner profile rug. \u003cmeta charset=\"utf-8\"\u003eAvailable in 4 standard sizes: 7' x 9', 8' x 10', 9' x 12' and 10' x 14'. Custom sizes on \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.studionordhaven.com\/customrugorderform\" target=\"_blank\" data-mce-href=\"https:\/\/www.studionordhaven.com\/customrugorderform\"\u003erequest\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"},{"id":423103955163,"handle":"woven-rugs-white-black","updated_at":"2024-10-18T17:45:04-04:00","published_at":"2022-08-24T08:33:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Woven Rugs - White \u0026 Black","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSera Helsinki Rug Collection\u003c\/span\u003e"}]
The Abeba rug designed by Mifuko was inspired by the capital of Ethiopia, whose name Addis Ababa means "new flower" in the local language. The pattern of the rug resembles the bricks of the buildings or the rhythm of the city's criss-crossing roads. The natural hue of the sheep's wool are beautifully vivid and the brown is like sun-burnt earth.
Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship.
Design: Mifuko / Minna Impiö & Mari Martikainen
Col: natural white & black
Material: 100% pure natural wool with natural lanolin which repel stains and dirt
1/4" thick
Custom sizes available on request (up to 9'-8" W)
This product is hand-made to order, lead-time is 10-12 weeks
