Sera Helsinki | Rug and Towel Collection | Designed in Finland and ethically made in Ethiopia

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SERA HELSINKI

THE BRAND

Empowering design, the heart of Sera Helsinki is supporting vulnerable groups in Africa. The fair trade, ethically made, all natural products are made from pure sheep wool & cotton, using no dyes or chemicals. Each piece is one of a kind and handmade with love, creating a beautiful collection of minimalist wool rugs and cotton towels, combining modern Finnish design with ancient traditional Ethiopian craftsmanship.

Savu Towel, Brown with Beige Edge - Hand Woven

Savu Towel, Brown with Beige Edge - Hand Woven

From $40.00 USD

Savu Towel, Beige with Brown Edge - Hand Woven

Savu Towel, Beige with Brown Edge - Hand Woven

From $40.00 USD

Myrsky Towel, Brown with Beige Stripe - Hand Woven

Myrsky Towel, Brown with Beige Stripe - Hand Woven

From $40.00 USD

Myrsky Towel, Beige with Brown Stripe - Hand Woven

Myrsky Towel, Beige with Brown Stripe - Hand Woven

From $40.00 USD

Ukkonen Towel Collection - Hand Woven

Ukkonen Towel Collection - Hand Woven

From $40.00 USD

Utu Towel Collection - Hand Woven

Utu Towel Collection - Hand Woven

From $40.00 USD

Savu Towel, Grey with Black - Hand Woven

Savu Towel, Grey with Black - Hand Woven

From $40.00 USD

Myrsky Towel Collection | Grey & Black Stripe - Hand Woven

Myrsky Towel Collection | Grey & Black Stripe - Hand Woven

From $40.00 USD

Musta Towel Collection | Pure Black - Hand Woven

Musta Towel Collection | Pure Black - Hand Woven

From $40.00 USD

Tihku Towel Collection | Grey with White Stripes - Hand Woven

Tihku Towel Collection | Grey with White Stripes - Hand Woven

From $40.00 USD

Tihku Towel Collection | White with Grey Stripes - Hand Woven

Tihku Towel Collection | White with Grey Stripes - Hand Woven

From $40.00 USD

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Tihku Towel Collection | All White - Hand Woven

Tihku Towel Collection | All White - Hand Woven

From $40.00 USD

Usva Towel Collection | White with Grey Stripes - Hand Woven

Usva Towel Collection | White with Grey Stripes - Hand Woven

From $40.00 USD

Beach Towel – Smooth Background

Riite Towel Collection - Hand Woven

From $40.00 USD

Nurja - White + Black - Hand Knotted Rug

Nurja - White + Black - Hand Knotted Rug

From $35.00 USD

Sera Helsinki Nurja Rug Lifestyle Image

Nurja - White + Brown - Hand Knotted Rug

From $35.00 USD

Nurja - White + White - Hand Knotted Rug

Nurja - White + White - Hand Knotted Rug

From $35.00 USD

Virta Knotted Plush Rug — Area Rug Flatlay

Virta - White, Brown & Black - Hand Knotted Rug

From $30.00 USD

Vuoristo Black — Overhead Flat Lay

Vuoristo - White + Black - Hand Knotted Rug

From $30.00 USD

Vuoristo Rug — Overhead Flat Lay

Vuoristo - White + Brown - Hand Knotted Rug

From $30.00 USD

Vuoristo Knotted Rug – Overhead Studio View

Vuoristo - White + White - Hand Knotted Rug

From $30.00 USD

E-1027 Knotted White — Wide Signature Scene

E-1027 White + White - Hand Knotted Rug

From $30.00 USD

Hanki II White Knotted Plush — Styled with Toe Chair & Phantom Table

Hanki II - Hand Knotted Rug

From $30.00 USD

Hanki Knotted Cream — Overhead Flat Lay

Hanki - Hand Knotted Rug

From $30.00 USD

Valli White & Black Rug — Overhead Flat Lay

Valli, White + Black - Hand Knotted Wool Rug

From $30.00 USD

Nordic Room with Spina Chair and Valli Rug

Valli, White + Beige - Hand Knotted Wool Rug

From $30.00 USD

Valli Rug — Overhead Editorial

Valli, White + White - Hand Knotted Wool Rug

From $30.00 USD

Polku Knotted Rug – Overhead View

Polku - Hand Knotted Rug

From $30.00 USD

Tuohi Knotted Rug – Overhead Flat Lay

Tuohi - Hand Knotted Wool Rug

From $30.00 USD

Laine Knotted Rug – Overhead Flat Lay

Laine, White + Brown - Hand Knotted Rug

From $30.00 USD

Laine Black Knotted Rug – Overhead Flat Lay

Laine, White + Black - Hand Knotted Rug

From $30.00 USD

Luoto Rug lifestyle image with Foku Chair and Stingray Floor Lamp

Luoto - Hand Knotted Wool Rug

From $30.00 USD

E-1027 White + Black Knotted Plush — True Overhead, Greige Oak Floor Reference

E-1027 White + Black - Hand Knotted Rug

From $30.00 USD

E-1027 White + Brown + Black Knotted Plush — Wide Signature Scene

E-1027 White, Brown + Black - Hand Knotted Rug

From $30.00 USD

Laine White Knotted Rug – Overhead Flat Lay Cool

Laine, Natural White + White - Hand Knotted Rug

From $30.00 USD

Nurja Woven Rug — Top Down View

Nurja - White + Black - Hand Woven Rug

From $25.00 USD

Nurja Rug – Pale Matte Concrete Floor Top Down

Nurja - White + Brown - Hand Woven Rug

From $25.00 USD

Nurva Woven Rug with side fringe only

Nurja - White + White - Hand Woven Rug

From $25.00 USD

E-1027 White & Brown Knotted Plush — Styled with Toe Chair & Phantom Table

E-1027 White + Brown - Hand Knotted Rug

From $30.00 USD

E-1027 — Flat Lay Downview, Concrete & Limewash Scene

E-1027 White + Brown - Hand Woven Rug

From $20.00 USD

Warm minimalist closet with Abeba Rug

Abeba - White + Black - Hand Woven Rug

From $20.00 USD

Abeba - White + Brown - Hand Woven Rug

Abeba - White + Brown - Hand Woven Rug

From $20.00 USD

Vuoristo Woven Brown — Overhead Flat Lay, Light Concrete

Vuoristo - White + Brown - Hand Woven Rug

From $20.00 USD

Vuoristo Woven Black — 1/5 Studio Down Angle, No Roll

Vuoristo - White + Black - Hand Woven Rug

From $20.00 USD

Vuoristo Woven White & White — 2/5 Overhead Flat Lay

Vuoristo - White + White - Hand Woven Rug

From $20.00 USD

EM77 Woven White — Overhead Flat Lay, Pale Concrete

E-1027 White + White - Hand Woven Rug

From $20.00 USD

Hanki II Woven Asymmetrical — Overhead Flat Lay

Hanki II - Hand Woven Rug

From $20.00 USD

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Sera Helsinki Rug Sample Set - 1 Woven & 1 Knotted

Sera Helsinki Rug Sample Set - 1 Woven & 1 Knotted

$20.00 USD

KNOTTED RUG COLLECTION

WOVEN RUG COLLECTION

TOWEL COLLECTION

Sera Helsinki, Finnish designed hand-made rugs from Ethiopia, fair-trade, ethically made. Available exclusively in North America, Canada and USA, through Studio Nordhaven. Valli Knotted Wool Rug - White + Beige - Saaristo Collection

SWATCHES & SAMPLES

EMPOWERING DESIGN

THE STORY

KNOTTING METHOD

WEAVING METHOD

CARE GUIDE FOR RUGS